Sponsorship Success Stories

Sat. December 8| 8:00 AM - 9:00 AM | Rooms 237 & 238

Powered by MPMC, Alex Striler of Team Lucas leads a panel discussion with motorsports marketing directors and decision-makers on how to create tangible returns and intangible value through racing sponsorships. Key discussion points could include Why Brands Sponsor, How to Pick the Right Teams & Properties, Decks & Proposals, Media & Activation, Calculating ROI, Tangible & Intangible Valuations, Proof of Performance, The Risks & Benefits of Social Media, Examples of Successful Sponsorships, What to Watch out for in 2019 and beyond. In addition to best practices, this session will explore a handful of specific partnerships and examine why and how they’ve worked well for all parties—partnerships that go beyond the traditional decal on the hood and logo on the driver’s suit. Highly recommended for sponsorship partners on both sides of the table.

Type: PRI Seminars

Cost: No Cost

Track: Education, Featured , New for 2018!, PRI , Sponsorship


Speakers

Cobett, Scott

Cobett, Scott

Marketing Director

Wheel Pros

Gill, Julian

Gill, Julian

CEO

Eibach Springs

Kietzmann, Kyle

Kietzmann, Kyle

President

Bell Racing

Lucas, Morgan

Lucas, Morgan

Senior Vice President

Lucas Oil Products

Striler, Alex (Host)

Striler, Alex (Host)

Director of Sales & Marketing

Team Lucas

Tichenor, Bill

Tichenor, Bill

Director of Marketing

Holley Performance

Whatcott, Trent

Whatcott, Trent

VP of Marketing

SpillVak